Hotels, business, online social networks, implementation, internet, ICT
Abstract
This study describes the process of implementation of generalized online social networks (e.g. Facebook, Twitter) in the hotel sector, analyzing this phenomenon through a survey and using the Spanish business sector in general as a comparative framework. We found that this phenomenon has not had the same reception in the Spanish business setor as in the hotel sector, since the difference between the number of hotels in Spain that have a presence in these social networks with respect to the number of companies in the rest of the Spanish business sector is quite broad. This translates into the greater importance that this hotel sector gives to these tools compared to the rest of the Spanish business sector.
