Social media; proximity; affectivity; tourism; sharing
Abstract
This study focuses on social media and its importance to tourism. The need to gather and share information via secure networks during World War II developed a process of communication networks that culminated in the World Wide Web in the 1980s. The multicultural experiences of soldiers and war refugees and the improvement of living conditions triggered the desire to travel, an opportunity that social networks help to achieve by influencing tourism. In this paper we aim to highlight the extent to which social media has contributed to the growth of tourism, which benefits from the sharing of leisure experiences, creates proximities and goes against standardization, marking the development of a tourism of affinities that brings people together.
