Value co-creation; service dominant-logic; customer co-creation
Abstract
The scientific community has provided numerous conceptual contributions and transdisciplinary empirical studies associated with the Service-Dominant Logic (S-D Logic) perspective, where the tourism industry is no exception. In this sense, it is worth highlighting the existence of several empirical works already developed in this field, with special focus on tourist value co-creation. This article, emphasizing understanding of the concepts of customer value co-creation, aims to propose an aggregating conceptual model to identify the different dimensions of tourist value co-creation, resulting from the multiple empirical contributions of scientific community on this subject. Indeed, this article, in addition to contributing to a more comprehensive understanding of the various dimensions of the tourist value co-creation from the perspective of S-D Logic, may assist tourism organizations, based on the proposed conceptual model, in assessing the value co-creation process of its customers, as well as in the communication and conception of service design.
