Socially responsible behaviour; attitudes; perceived efficiency of the consumer; perception of personal benefit; responsible consumer
Abstract
To improve certain social injustices and environmental problems it is necessary to modify the current consumption system, promoting socially responsible consumption. The design of effective awareness campaigns requires knowledge about current attitudes and behaviours of consumers towards this type of consumption. The objective of this study is to understand the attitudes and behaviour of consumers towards socially responsible consumption. To this end, a survey of 415 Spanish consumers was conducted. The results show that there is a high level of concern for social and environmental problems, as well as a high perceived efficiency of the consumer. However, the level of personal benefit perception is still quite low. In addition, the study indicates that socially responsible consumption actions can be grouped into five factors, although consumers do not currently carry out all of them with the same intensity.
